Values and Ethical Principles


Values and ethical principles matter to us and we   believe they matter to you. They govern our actions   every day.

Our firm offers something unique to clients. All   significant work for our clients is performed by a   highly seasoned Business Executive and CPA who   has extensive management, operations, and financial experience and
is properly licensed and bound by the Principles of the Code of
Public Accountants (AICPA).  We abide by these principles, which
are listed further below.

As a participant in the Financial Planning Association, we are

  In addition, we operate by our own values and ethical principles which are as follows:

  • Competence

    We work hard and discipline ourselves to have professional Competence and Excellence in matters we advise our clients on. Due diligence on all matters is essential. We dedicate ourselves to lifelong learning and continually improving our ability to effectively serve clients.


  • Integrity and Responsibility

    We strive to do the right thing for clients and put their needs first. We are committed to full disclosure of all material facts and conflicts of interest. We pledge to be Objective and Honest. We explain the disadvantages of every option, not just the advantages. We deliver what we promise.


  • Relationships

    We care about people. We behave with Professionalism, Respect and Courtesy to all. We work to earn Trust and develop long-term relationships with our clients which serve their lifelong best interests. We are devoted to family and family values.


  • Confidentiality and Stewardship

    We protect the Confidentiality and Privacy of our clients and their information. We strive to be Trustworthy stewards of the assets which clients seek our advice on and we treat them with the same diligence we treat our own assets.


    AICPA Code of Professional Conduct

    We abide by this code which establishes the responsibilities a CPA has to clients and the public at large. The fundamental theme of the following six principles is to be committed to honorable behavior, even at the sacrifice of personal advantage:


  • Responsibilities

    In carrying out their responsibilities as professionals, CPAs should exercise sensitive professional and moral judgments in all their activities. CPAs have a continuing responsibility to maintain the public's confidence.


  • The Public Interest

    CPAs should accept the obligation to act in a way that will serve the public interest, honor the public trust, and demonstrate commitment to professionalism.


  • Integrity

    To maintain and broaden public confidence, CPAs should perform all professional responsibilities with the highest sense of integrity.


  • Objectivity and Independence

    A CPA should maintain objectivity and be free of conflicts of interest in discharging professional responsibilities and shall not knowingly misrepresent facts or subordinate their judgment to others.


  • Due Care

    A CPA should observe the profession's technical and ethical standards, strive continually to improve competence and the quality of services, and exercise due professional care and responsibility in the performance of professional services.


  • Scope and Nature of Services

    A CPA in public practice should observe the Principles of the Code of Professional Conduct in determining the scope and nature of services to be provided.